Creative Direction & Execution — Arabesque Live Installation (Dubai, UAE):
I led the on-site execution of the Arabesque acrylic cubicle and live installation for TREDEX at SARA Group’s Sheikh Zayed Road showroom in Dubai. Working closely with the brand and the designer, I coordinated fabrication, finish control, and in-showroom integration to preserve Karim Rashid’s design intent—“from the region, for the region.” During the event with Karim Rashid, I also presented a bespoke matte-finish Arabesque mixer featuring a custom hydro-dip artwork, created as a one-off piece to celebrate the collaboration.
