Assistant Director & Art Director Management – Porsche “Road to Liwa” / 911 Dakar Project:
In this high-visibility campaign, we partnered with KEKO Agency and Porsche to chronicle Amna Al Qubaisi’s daring drive across the Liwa Desert in the bespoke Porsche 911 Dakar. Amna, already celebrated for her successes in single-seater racing—including victories in the F1 Academy—joined us in navigating a terrain far from her usual circuits.
My responsibilities included assisting Director Manuel Bassil with logistics, scheduling, and team coordination while overseeing art direction across each sequence. I ensured that every visual decision—from lighting and composition to set detailing—reinforced Porsche’s brand prestige and the vehicle’s unique engineering features (such as its 191 mm ground clearance, rear-axle steering, and PDCC roll stabilization) in both paved and sandy terrain.
By bridging the creative vision with production execution, I supported the narrative that the 911 Dakar is more than a high-performance car—it’s an emblem of pioneering spirit in a traditionally SUV-dominated landscape. Together, we framed Amna Al Qubaisi not just as a driver, but as a symbol of evolving motorsport in the region, challenging convention and expanding representation.
